Font
New Song’s primary typeface is Roboto. It is used across all print, digital, and video creative. It should be used every time it is available.
Our secondary font for use on blocks of printed text is Garamond Pro. It should be used in place of Roboto for any print materials with more than 4 pages of paragraph-style text. Roboto should still be used for headings, page numbers, etc.
Hierarchy
Creating hierarchy within typography is key for emphasizing the most important messages.
Note: There should never be more than 3 weights and/or 4 sizes of type used in a single design.
